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Marketing

5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China

Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese…

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Marketing

How to get your first 10,000 Weibo followers without a cent on paid Ad

How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users…

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Marketing

Key Insights of Nielsen 2017 China Consumer Market Report

Key Insights of Nielsen 2017 China Consumer Market Report WeChat Apply team has distilled some key learning which we found helpful for overseas brands to be aware of what happened in 2017 in China consumer brands landscape at very top level. The content of this blog is originally sourced from 尼尔森Nielsen WeChat Official Account ID…

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Marketing

Typo Fix is now available at WeChat Official Account Editor

Typo Fix is Now On at WeChat Official Account Editor WeChat finally provides typo fix function in its official account in the second week of February. One of the day-to-day challenges faced by WeChat content writer is typo fixing. In particular, the content team servicing non-Chinese speaking brand clients who require Chinese language article as…

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Marketing

Culture Recognition

Culture Recognition There is deep rooted preference in Chinese culture that discriminate private sectors and appreciate government authority due to China’s thousands years of centralized government oriented political, economic and cultural evolvement. About Wechatapply Wechatapply is an award winning China WeChat digital marketing agency based in Sydney.Working across all aspects of the marketing solutions like…

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Marketing

Stand out of crowd

Stand out of crowd There are 14million corporate WeChat account in the WeChat world. How could one official acocunt stand out of this huge crowd? WeChat closes transaction loop from , you name it, content marketing, click to buy, scan to pay, real time tracking, to close the deal and receive payment, and remarketing, customer…

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