Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the apps make money Read more about Top 5 Chinese Music Apps in 2020[…]
4 Ways to Gain WeChat Followers without Spending Big In 2018, not only online traffic tends to become more pricy, but also the cost of acquiring new social fans will go up. Acquiring new fans at controllable cost has become a challenge that the brand marketing manager must overcome. While those premium brands with big marketing dollars have Read more about 4 Ways to Gain WeChat Followers Without Spending Big[…]
Zombie WeChat Official Accounts to Disappear Online Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled. Tencent stated that this move will directly improve the situation where nicknames/usernames Read more about Zombie WeChat Official Accounts to Disappear Online[…]
Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant impact Read more about Impacting Messages from China 2018 National Congress[…]
Things to Know about WeChat Search What is WeChat Search? The search in WeChat has been there for some time. It was limited in what it could do. User were able to search for WeChat official account and WeChat posts, but that was about it. With the new features and improvement, WeChat search becomes more Read more about Things to Know about WeChat Search[…]
WeShop Available for Public Beta WeShop, “Micro Choose” in Chinese language sense, is a mobile marketplace embedded in WeChat powered by mini programs, has been released for public beta in the first week of this March. It is a joint venture by JD.com and online fashion retailer Meili, WeShop has reportedly got over 50,000 merchants and Read more about WeShop Available for Public Beta[…]
Tourism Australia Stands Top 10 Popular WeChat Moment Ad “Australia isn’t just a place you see, it’s a place you feel” WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting. The brands Read more about Tourism Australia Stands Top 10 Popular WeChat Moment Ad[…]
WeChat Mini Program Mini program or some people call it Mini App, is a new function of WeChat. Launched in January 2017, mini programs have similar functions as native Apps, but they are hosted within WeChat App. Mini programs have a number of significant advantages over native apps, as well as complementary features to WeChat official verified accounts, either service type of subscription type. Benefits Read more about WeChat Mini Program[…]
How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users Read more about How to get your first 10,000 Weibo followers without a cent on paid Ad[…]
From Imitator to Innovator: Evolution of WeChat In 7 years In China, more than 80 percent of smartphone owners are actively using this mobile App WeChat. That’s almost a billion of users; more than the population of the US, Russia and the UK combined. At its start, WeChat was just a replicate of WhatsApp Messenger Read more about From Imitator to Innovator: Evolution of WeChat In 7 years[…]