Cash Vault Opens for WeChat Min Program Developers The latest update released by WeChat Ad Module in the final week of March has further enriched the category promotion capabilities. Advertisers are able to advertise their min program at WeChat Moment Ad. Mini program Advertising has fully supported the following 4 objectives: Branding, E-commerce sale, Fans Read more about Cash Vault Opens for WeChat Min Program Developers[…]
Walmart and Tencent Alliance in China may cross anti-monopoly line Let go Alipay and Welcome WeChat Pay Walmart has stopped accepting Alipay at its 90 supermarket stores and started taking on WeChat pay at all stores located in the Western region of China including Yunnan, Guizhou, Sichuan, and Chongqing, according to China Daily’s report. Walmart China has confirmed they reached a deep Read more about Walmart in China South West turns to WeChat Pay from Alibaba[…]
4 Ways to Gain WeChat Followers without Spending Big In 2018, not only online traffic tends to become more pricy, but also the cost of acquiring new social fans will go up. Acquiring new fans at controllable cost has become a challenge that the brand marketing manager must overcome. While those premium brands with big marketing dollars have Read more about 4 Ways to Gain WeChat Followers Without Spending Big[…]
Zombie WeChat Official Accounts to Disappear Online Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled. Tencent stated that this move will directly improve the situation where nicknames/usernames Read more about Zombie WeChat Official Accounts to Disappear Online[…]
Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant impact Read more about Impacting Messages from China 2018 National Congress[…]
China’s Four Great New Inventions in Modern Times A number of China’s technological innovations have been making their moves in the world. Among them, four stand out with a reputation of China’s “four great new inventions” in modern times, which have made the daily life of the public more convenient. They are not actually inventions Read more about China’s Four Great New Inventions in Modern Times[…]
While the last 2 years have witnessed brutal for brick-and-mortar stores worldwide, China’s retailers have experienced a “new retail” revolution, driving an increasingly stronger national consumption. It is fueled by pioneering technology companies like Tencent, Alibaba, JD.com and involves traditional shopping center owners, Wanda, Suning, etc. A key milestone erected near end of 2017, Tencent, Read more about How brands Adapt to China’s New Retail Era[…]
Tourism Australia Stands Top 10 Popular WeChat Moment Ad “Australia isn’t just a place you see, it’s a place you feel” WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting. The brands Read more about Tourism Australia Stands Top 10 Popular WeChat Moment Ad[…]
WeChat Mini Program Mini program or some people call it Mini App, is a new function of WeChat. Launched in January 2017, mini programs have similar functions as native Apps, but they are hosted within WeChat App. Mini programs have a number of significant advantages over native apps, as well as complementary features to WeChat official verified accounts, either service type of subscription type. Benefits Read more about WeChat Mini Program[…]
Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]