Top 5 Chinese Music Apps Spotify had reached 140 million monthly active users (MAU) worldwide. This number fades in comparison to music streaming services in China: the most popular music app in China, KuGou, had almost double the number. What is interesting about China’s music streaming is that they are all free. Most of the apps make money Read more about Top 5 Chinese Music Apps in 2020[…]
If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]
Zombie WeChat Official Accounts to Disappear Online Tencent made an official announcement on March 17 that WeChat official account automatic logout mechanism is about to go online, which means those non-active registered WeChat Official Accounts within 210 days will be automatically canceled. Tencent stated that this move will directly improve the situation where nicknames/usernames Read more about Zombie WeChat Official Accounts to Disappear Online[…]
Impacting Messages from China 2018 National Congress There are plenty of initiatives have been proposed since the currently undergoing China’s Annual National Congress (NPC) since its opening on 3 March, about politics, economy, education, military, cultural aspects and so forth. WeChatApply team has just picked some key initiatives which we believe would have the significant impact Read more about Impacting Messages from China 2018 National Congress[…]
WeShop Available for Public Beta WeShop, “Micro Choose” in Chinese language sense, is a mobile marketplace embedded in WeChat powered by mini programs, has been released for public beta in the first week of this March. It is a joint venture by JD.com and online fashion retailer Meili, WeShop has reportedly got over 50,000 merchants and Read more about WeShop Available for Public Beta[…]
Tourism Australia Stands Top 10 Popular WeChat Moment Ad “Australia isn’t just a place you see, it’s a place you feel” WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting. The brands Read more about Tourism Australia Stands Top 10 Popular WeChat Moment Ad[…]
Stand out of crowd There are 14million corporate WeChat account in the WeChat world. How could one official acocunt stand out of this huge crowd? WeChat closes transaction loop from , you name it, content marketing, click to buy, scan to pay, real time tracking, to close the deal and receive payment, and remarketing, customer Read more about Stand out of crowd[…]
WeChat, owned by Tencent and known as Weixin in China, will total 494.3 million users in China in 2017, according to WeChatApply’s latest forecast. Adoption of the platform is widespread among smartphone users, with an estimated 79.1% of handset owners accessing the app regularly in 2017. China’s mobile audience is very likely to communicate via Read more about WeChat Users Surpass 490 Million This Year[…]