National Fitness Program Drives Explosive Growth in Chinese Sports Tourism

Posted on October 4, 2018November 24, 2018 by admin

The 8th August every year is the National Fitness Day for China. 2018’s one is the 10 year anniversary since the setup of the National Fitness Day. Variety of national fitness activities have taken places throughout the country to encourage more people to join the national fitness program. In the past, people are showing off food and Read more about National Fitness Program Drives Explosive Growth in Chinese Sports Tourism[…]

5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China

Posted on February 27, 2018November 24, 2018 by admin

Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]