Over the last few decades, every aspect of business worldwide has changed for good. There are new technologies, improved systems, modern methodologies, and on top of that, the young generation is always pushing for innovative ways to do things more efficiently in and less time. For any business, marketing and management are two critical aspects Read more about HOW TO USE WECHAT FOR EVENT MANAGEMENT AND MARKETING?[…]
UK-based chip designer ARM has told staff it must suspend business with Huawei, according to internal documents obtained by the BBC. ARM instructed employees to halt “all active contracts, support entitlements, and any pending engagements” with Huawei and its subsidiaries to comply with a recent US trade clampdown. ARM’s designs form the basis of Read more about Huawei: ARM memo tells staff to stop working with China’s tech giant[…]
Cross border e-commerce is growing rapidly in China as the lifestyle of Chinese consumers improving annually. There is a growing demand for branded luxury items, and most of the preference goes to international brands. With the advancement of technology in China, foreign brands can sell their products to Chinese consumers easily. WeChat is one of Read more about CROSS BORDER WECHAT SHOPS CONNECT FOREIGN BRANDS TO CHINA MARKET[…]
If you’re a Western university seeking to market your academic offer to Chinese students, then there are two key challenges to overcome; 1) ensuring your institution can be found online by your target audience and 2) building brand awareness and trust. These challenges can be met with the right integrated marketing strategy, which will Read more about What Western universities should know about Chinese website design[…]
How other digital marketing methodologies can be used to build a successful Chinese online PR strategy? Whether you are a Western brand with an existing presence in the lucrative Chinese market or looking to break into China with your product offer, the right approach will greatly enhance your marketing efforts and provide measurable results. Things to know Read more about 5 ways to succeed at Chinese online PR[…]
By March 2019, Baidu market share dominates the search engine market in China, in terms of both desktop and mobile. Desktop search engine market share in China Mar 2019: Baidu: 54.19% Sogou: 21.62% Google: 8.88% Haosou 360: 8.34% bing: 5.94% Shenma: 0.57% Mobile search engine market share in China Mar 2019: Baidu: 70.96% Shema: 22.38% Read more about Baidu market share in China March 2019[…]
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. The platforms will connect content creators and users in a virtual bazaar, with Bilibili creatives registering for Taobao accounts while promoting Read more about Taobao & Bilibili partner on e-commerce[…]
If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]
Products sourced from Europe Promotion in Australia End market in China WeChat Apply team has discovered a trend of Tens of thousands miles of sales journey. The strategy has proved successful to some emerging brands in the cross-border trade sector between China and Australia in 2018. Interestingly the product themselves may not be traditional Australian Read more about Australianise Before Sell to China[…]
130+ countries and regions 270,000+ square metres exhibition area 3000+ business and organisations exhibitors 200+ World Top 200 enterprises 100+ events, seminars and activities On 5th November 2018, the China International Import Expo kicked started her 5 days massive trade show which is expected to be even bigger than the World Expo Shanghai in 2010. Read more about President Xi Keynote Speech Highlights at Import Expo Shanghai[…]