Wechat Insights
Things to Know about WeChat Search What is WeChat Search? The search in WeChat has been there for some time. It was limited in what it could do. User were able to search for WeChat official account and WeChat posts, but that was about it. With the new features and improvement, WeChat search becomes more Read more about Things to Know about WeChat Search[…]
WeShop Available for Public Beta WeShop, “Micro Choose” in Chinese language sense, is a mobile marketplace embedded in WeChat powered by mini programs, has been released for public beta in the first week of this March. It is a joint venture by JD.com and online fashion retailer Meili, WeShop has reportedly got over 50,000 merchants and Read more about WeShop Available for Public Beta[…]
China’s Four Great New Inventions in Modern Times A number of China’s technological innovations have been making their moves in the world. Among them, four stand out with a reputation of China’s “four great new inventions” in modern times, which have made the daily life of the public more convenient. They are not actually inventions Read more about China’s Four Great New Inventions in Modern Times[…]
While the last 2 years have witnessed brutal for brick-and-mortar stores worldwide, China’s retailers have experienced a “new retail” revolution, driving an increasingly stronger national consumption. It is fueled by pioneering technology companies like Tencent, Alibaba, JD.com and involves traditional shopping center owners, Wanda, Suning, etc. A key milestone erected near end of 2017, Tencent, Read more about How brands Adapt to China’s New Retail Era[…]
Tourism Australia Stands Top 10 Popular WeChat Moment Ad “Australia isn’t just a place you see, it’s a place you feel” WeChat just released the Top 10 popular WeChat Moment Ad in 2017. Tencent Advertising Unit conducted a survey contest in early February with more than 600,000 WeChat users participated in the voting. The brands Read more about Tourism Australia Stands Top 10 Popular WeChat Moment Ad[…]
WeChat Mini Program Mini program or some people call it Mini App, is a new function of WeChat. Launched in January 2017, mini programs have similar functions as native Apps, but they are hosted within WeChat App. Mini programs have a number of significant advantages over native apps, as well as complementary features to WeChat official verified accounts, either service type of subscription type. Benefits Read more about WeChat Mini Program[…]
Chinese celebrities, when attending overseas events, have become increasingly politically sensitive about certain issues including China’s position vis-a-vis Tibet (and the Dalai Lama), Japan and Taiwan. They have learnt lessons of their peers, either in China or overseas, who were blocked or boycotted due to their “inappropriate” comments unwelcomed by the Chinese authorities or Chinese Read more about 5 Deadly Celebrities Backfire Impacting Luxury Brands’ Marketing in China[…]
How to get your first 10,000 Weibo followers without a cent on paid Ad Like any matured powerful social app, Weibo, you can call it a Chinese version of Instagram+Facebook, has already makes heaps ads revenue from their social advertising tools for business to spend on, however, given Weibo has reached 340million monthly active users Read more about How to get your first 10,000 Weibo followers without a cent on paid Ad[…]
From Imitator to Innovator: Evolution of WeChat In 7 years In China, more than 80 percent of smartphone owners are actively using this mobile App WeChat. That’s almost a billion of users; more than the population of the US, Russia and the UK combined. At its start, WeChat was just a replicate of WhatsApp Messenger Read more about From Imitator to Innovator: Evolution of WeChat In 7 years[…]
Key Insights of Nielsen 2017 China Consumer Market Report WeChat Apply team has distilled some key learning which we found helpful for overseas brands to be aware of what happened in 2017 in China consumer brands landscape at very top level. The content of this blog is originally sourced from 尼尔森Nielsen WeChat Official Account ID Read more about Key Insights of Nielsen 2017 China Consumer Market Report[…]