Wechat Insights
If you’re a Western university seeking to market your academic offer to Chinese students, then there are two key challenges to overcome; 1) ensuring your institution can be found online by your target audience and 2) building brand awareness and trust. These challenges can be met with the right integrated marketing strategy, which will Read more about What Western universities should know about Chinese website design[…]
How other digital marketing methodologies can be used to build a successful Chinese online PR strategy? Whether you are a Western brand with an existing presence in the lucrative Chinese market or looking to break into China with your product offer, the right approach will greatly enhance your marketing efforts and provide measurable results. Things to know Read more about 5 ways to succeed at Chinese online PR[…]
By March 2019, Baidu market share dominates the search engine market in China, in terms of both desktop and mobile. Desktop search engine market share in China Mar 2019: Baidu: 54.19% Sogou: 21.62% Google: 8.88% Haosou 360: 8.34% bing: 5.94% Shenma: 0.57% Mobile search engine market share in China Mar 2019: Baidu: 70.96% Shema: 22.38% Read more about Baidu market share in China March 2019[…]
Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce. The platforms will connect content creators and users in a virtual bazaar, with Bilibili creatives registering for Taobao accounts while promoting Read more about Taobao & Bilibili partner on e-commerce[…]
If you’ve planned marketing activity in China, you’ll know by now that the digital landscape is vast, complex and ever-changing. This month we take a look at a new platform that is a huge player in the youth market. Douyin, another name Tik Tok, is a short-video App with powerful editing capabilities. It enables users to Read more about How Douyin Helps Driving Stores Sales[…]
Products sourced from Europe Promotion in Australia End market in China WeChat Apply team has discovered a trend of Tens of thousands miles of sales journey. The strategy has proved successful to some emerging brands in the cross-border trade sector between China and Australia in 2018. Interestingly the product themselves may not be traditional Australian Read more about Australianise Before Sell to China[…]
130+ countries and regions 270,000+ square metres exhibition area 3000+ business and organisations exhibitors 200+ World Top 200 enterprises 100+ events, seminars and activities On 5th November 2018, the China International Import Expo kicked started her 5 days massive trade show which is expected to be even bigger than the World Expo Shanghai in 2010. Read more about President Xi Keynote Speech Highlights at Import Expo Shanghai[…]
The 8th August every year is the National Fitness Day for China. 2018’s one is the 10 year anniversary since the setup of the National Fitness Day. Variety of national fitness activities have taken places throughout the country to encourage more people to join the national fitness program. In the past, people are showing off food and Read more about National Fitness Program Drives Explosive Growth in Chinese Sports Tourism[…]
WeChat Moments Ads Moments in WeChat is like a cross between Facebook’s page and its newsfeed. It allows users to share their status, photos, articles, etc. with their WeChat contacts. The WeChat Moment Ads here look like normal Moments posts but with an additional “Sponsored” tag in the upper right corner. Moments ads can be Read more about WeChat Moment Ad Works Well with WeChat Brand Zone[…]
2018 China GDP September quarter was reported at 6.5% growth rate, significantly slower than the average rate of the past 30 years. Retail shopping has slowed with it. The stock market is slumping. China’s currency has lost some of its value. The trade war launched by US President Trump has left many Chinese feeling less Read more about Consumption Downgrade in China[…]